Name, address & phone — identical everywhere.
We compare the core identity of every listing against your canonical record and flag each location where the name, address, or phone drifts. Inconsistent NAP is the single biggest local-ranking leak.
Listings Audit
Audit every Google Business Profile your brand owns.
One inconsistent listing — wrong hours, a missing category, a duplicate pin — quietly hands a customer to a competitor. PlacePulse finds every profile across your locations, scores it, and tells your team exactly what to fix first.
Six signals that decide whether you show up.
Not a generic SEO score — the specific, fixable things Google reads on every one of your listings.
Hours that are present, correct, and current.
Missing or wrong hours send customers to a closed door — and Google demotes profiles it can’t trust. We surface every location with absent, default, or stale hours.
One primary category, applied consistently.
Seven different primary categories across a network means seven different search intents. We detect category drift so every location competes for the same, right queries.
Enough photos, and a real description.
Profiles below the photo benchmark and those with thin or missing descriptions convert worse. We score completeness per location against what local leaders actually maintain.
Duplicate pins, found and counted.
Duplicate listings split your reviews, confuse Maps, and cannibalise your own ranking. We identify duplicate profiles per location so they can be merged or removed.
Recent reviews and owner replies.
We check whether each location is gathering recent reviews and whether the owner is replying — the engagement signals that compound into local trust over time.
One number your whole team can act on.
Every signal rolls up into a single 0–100 Brand Health Score — with the top issues surfaced first, so the work is obvious.
80–100HealthyLocal leaders live here.
60–79At riskLeaking visibility to competitors.
0–59CriticalActively losing local customers.
Brand Health Score
0/100
At risk · 14 critical issues
The same score Invarya puts in front of its own clients — now pointed at your brand.
Two artifacts, ready to act on.
No dashboard to learn. The audit lands as the same report and snapshot Invarya already sends multi-location brands.
A client-facing HTML + PDF report.
Every location, every signal, every issue — laid out the way Invarya hands it to its own clients. Shareable as a link or a print-ready A4 PDF.
A one-page summary for the decision-maker.
The Brand Health Score, the top issues, and the city-by-city picture — condensed into a single email an owner or CMO reads in under a minute.
Frequently asked questions
See where your brand is leaking local customers.
Run a free, scored audit of every listing — no card required.